Emma Parnell – Medium

Emma Parnell

Year Note 1–2022

I’m no longer writing on Medium. To receive my weekly weeknotes direct to my inbox, sign up to my SubStack.

6 min readDec 16, 2022

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A photograph of the sea and shore in Boradstairs. An overlaid speech bubble says ‘Year note 1 2022’.

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Emma Parnell

Goodbye brand

I’m no longer writing on Medium. To receive my weekly weeknotes direct to my inbox, sign up to my SubStack.

4 min readNov 21, 2022

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Emma Parnell

Becoming VAT registered

While a lot of my writing is fairly introspective, I also like to write about practical things that will help others and often write about…

3 min readNov 8, 2022

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Becoming VAT registered

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Emma Parnell

Does collaboration change when you’re freelance?

I’ve been thinking a lot about collaboration recently and how it differs when you’re working freelance to when you’re working with…

5 min readOct 25, 2022

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A photo of Emma at a workshop. The photo is taken from behind as she sits on a table writing with a sharpie on a piece of paper. Overlaid is a speech bubble that says ‘Does collaoboration change when you’re freelance?

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Emma Parnell

How to scale

I’ve been thinking a lot recently about how to scale Joy and about whether I even want to scale it.

4 min readOct 10, 2022

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Green shoots growing through the ground with a semi transparent speech bubble overlaid with the words ‘How to scale’

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Emma Parnell

Our industry is racist

This won’t be new news to a lot of people, especially people of colour who’ve ever tried to get a job in our industry.

2 min readOct 4, 2022

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Our industry is racist

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Emma Parnell

Struggling to write

I’ve broken my writing habit recently and I’m annoyed with myself for that.

3 min readSep 26, 2022

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Struggling to write

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Emma Parnell

When things get busy

I’m in the middle of a two week period where everything has landed at the same time. I have three live projects at the moment, there’s a…

4 min readSep 12, 2022

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When things get busy

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Emma Parnell

You’ll ruin your reputation

How often, as a woman who runs a business, have you been told not to do something because it will ruin your reputation? How often have you…

4 min readAug 22, 2022

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The background is split diagonally in half with pale pink and pale blue. A series of 3D yellow stars run along the split line. Over the top if a semi-transparent speech bubble with the words ‘You’ll ruin your reputation’. In the bottom left is a yellow lozenge with the word Joy.

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Emma Parnell

A new strain of anxiety

I was on holiday last week so this week it feels necessary to write about something more personal.

4 min readAug 15, 2022

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An image of a virus is in the background with two other virus’ behind it. A semi-transparent speech bubble holds text that says ‘A new strain of anxiety’ and a yellow lozenge is in the left bottom corner with the word joy.

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Emma Parnell

Emma Parnell

Freelance specialist in user research, service design and brand development. designforjoy.co.uk Previously @wearesnook, @nhsdigital, @wearewithyou.

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